Small wins with big payoffs: a 1:1 moment with an appreciative customer can have a ripple effect on social media. Adding emojis, GIFs, and other fun social media extras can also help build a relationship with each commenter. When replying to customers, always use their names and answer their questions precisely, and if you’re following pre-written guidelines, customize them for each situation. By portraying your brand as friendly and helpful, people will immediately feel connected to you and your products. You want to use comments as an opportunity to build a rapport with your customers. When replying to comments on social media, you should always sound personable and approachable. So, let’s look at some of the top tips for successfully replying to comments on social media. By providing great customer service through social comments, you retain existing customers and win new ones. Interacting with your audience through social comments is an effective way to connect with your target market. Replying to social media comments should be a key element of your social media strategy.

Let’s get started… Why is it important to reply to comments on social media?

If your business has a presence on social media (which it should, unless you’ve just arrived in a time machine from the 18th century), you undoubtedly receive comments from followers and potential customers.ĭone right, your replies and the customer service you provide through them will go a long way toward cementing lifelong customers.

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